At the tail end of the 1980s, UMW Toyota commissioned ganad for the supply of six billboards. Then a new kid on the block, we could have toed the line and performed no more than the contents of the brief.

But the team had other ideas. Determined to do justice by the trust vested in us, we added value to the automotive powerhouse’s foray into outdoor media with the introduction of backlighting, the firsts of its kind in the region. UMW Toyota has since lent its long-standing support, ensuring our growth from a below-the-line advertising contractor into a fully integrated operation.

Our success naturally inspired a slew of imitators, as well as our further contributions to the industry lexicon. We brought metro panels and digital screens to Malaysian shores. We expanded the range of options for billboards and spectaculars to include concrete structuring and portrait orientation. We go beyond merely providing the canvas, inserting ourselves into the creative process with suggestions for making the most out of every ringgit.